For years, Symantec’s brand message was about avoiding risk. We made a dramatic pivot from this into a message that championed enablement instead, celebrating all the amazing things businesses can do when their information is secure. Leveraging the check mark from their logo as a universal symbol of “good”, “done”, “yes” we integrated it into words that represented the benefits of being protected. The simplicity of this concept resonated across the globe as it was easily transcreated into several other languages, running on 7 media platforms in 20 countries. We worked with Gentleman Scholar to create the art and animation for the campaign, and recorded an original score with Stimmung using a 12 piece orchestra.