InterSystems technology enables services that our lives depend on, from connecting patient health records, to applications that run large scale logistics in business. Always running in the background of critical missions, we aimed to bring their brand into the spotlight through a steady stream of videos, Fortune magazine takeovers, and banners that geo-targeted C-suite leaders in healthcare, government and business. The volume of creative output required the use of carefully curated stock photography, that we paired with original photography and video.